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Cisco Umbrella and generative AI

Learn how Cisco Umbrella can help protect your organization while you scale it with generative artificial intelligence (AI)

Watch on-demand webinar

What is generative artificial intelligence (AI)?

Generative AI is an artificial intelligence system capable of generating text, images, or other media in response to natural language processing.

Notable generative AI systems, which fall under the category of machine learning, include ChatGPT, Bing Chat, and Google Bard.

What are the pros of using generative AI?

Rapid content creation capabilities

such as for marketing newsletters and blogs, that provide immediate tangible value and efficiency.

Improved customer experience

through chatbots that offer human-like responses to customer inquiries or agent assistance toward better human-to-human service.

Personalized marketing

through machine learning that analyzes customer purchasing history and online behavior to improve product recommendations.

Smart enterprise search

and knowledge management systems that open the exchange of knowledge previously bogged down by inefficient tools and processes.

Faster product development

especially within industries where multiple years of research and development can delay launches of new products.

What are the cons of using generative AI?

Content quality

Content quality created through generative AI can vary widely, depending on the quality of the data used to train the model.

Biased data

Biases that exist in the data used to train the model can perpetuate in the content output, which could be discriminatory or offensive.

Ethical issues

From an ethical standpoint, generative AI can be used to create content that can be used to spread misinformation or deceive people.

Intellectual property issues

Content produced from generative AI models may infringe on intellectual property rights, such as copyrights or trademarks, due to models not knowing better about the kind of output to deliver.

Possible data leaks

Sensitive company data leakage may occur through generative AI tools due to employees inadvertently entering source code or some other IP without realizing the vulnerability.

30% of large organizations’ outbound marketing messages will be synthetically generated by 2025, up from only 2% in 2022.

Gartner, Beyond ChatGPT: The Future of Generative AI for Enterprises

Generative AI list

Mitigate the risks of using generative AI with Cisco Umbrella

Information security teams can discover, block, allow, or control the usage of over 70 generative AI applications through Umbrella’s DNS-layer security policy, secure web gateway (SWG) policy, and data loss prevention (DLP) policy. Assessing the risk of using these applications is unique to every organization depending on its risk tolerance, as well as on regulatory compliance requirements.

For ChatGPT risk mitigation in particular, Umbrella DLP policy can block the upload of sensitive or private enterprise data to the application to prevent it from being exposed to unauthorized external users. It can also block the download of potentially unsafe content, such as ChatGPT-generated source code, which could be harmful if committed to a private source code repository. This granular control capability helps information security teams allow application access and usage while ensuring safe productivity for the organization and the users.

Modern cybersecurity made easy

Cisco Umbrella offers flexible, scalable, cloud-delivered security for your users and data – on and off your network – combining security functions into one solution, so you can extend data protection to devices, remote users, and distributed locations anywhere.

Boost organizational productivity securely with generative AI

No matter the size or type of your organization, Cisco Umbrella can help you securely balance the pros and cons of using AI tools. Watch our ‘Mitigate the Organizational Risks of Using Generative AI’ webinar to learn more.

Watch the webinar Schedule a demo

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