We’re announcing a big update to our accounts system today. The name is changing from My Account to Dashboard to better reflect the services we are providing. A large part of this update includes providing you detailed insights, statistics and charts about the DNS traffic on your network. These insights come from data we log on our clusters of DNS servers.

It’s important to let you know that we don’t share your personal data. We don’t sell it. We don’t trade it. We don’t do anything with it that isn’t in your best interests.

How do we know what’s in your best interests? We don’t…so we give you control over any DNS data we collect. You can tell us to keep it (for the detailed insights and charts) or you can tell us to purge it. You can even tell us not to store it at all. We know that for most of you, keeping logs about your DNS traffic (which, again, we won’t ever sell) provides you a greater experience and quality of service. In fact, like everything else we do, this feature was driven by your feature requests and desires to see more about what’s going on with your network.

To underline these choices, we’ve made significant changes to our privacy policy to better explain our data policies and your data choices. I encourage you to read the privacy policy for yourself. The changes create a clear more straightforward policy that is more protective of your data as it relates to your use of our free service.

Among other changes, we’re providing more clarity about how long your DNS data is stored. Without an account, data is kept for 2 business days. (An account is optional.) With a free OpenDNS account, your data is kept indefinitely, unless you choose to delete data and have us stop recording your data. You can set your stats collection preference in the new Dashboard. If you delete your account, your DNS data is removed.

The policy was reorganized to put information about DNS first, since that’s our core business and the focus of many questions. We also updated some other sections to be more explicit wherever possible. Finally, in a small note, we clarified that the Creative Commons license applies to the privacy policy, not the site as a whole. This is the same change we made to the Terms of Use.

Thanks for making OpenDNS the largest, fastest-growing DNS service in the world.

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